HEATHER LINGER   

Design + Illustration

Services
-Graphic Design  
-Illustration
-Art Direction
-Layout
-Social Media
-Branding + Visual
 Identity

Contact

heatherlingerdesign@gmail.com
(513)-374-9002
@heatherlinger_design

About
Heather Linger Design + Illustration

Event Logo + Branding

Background
Event creation and brand development for Deep Earth Celebration (Masters Capstone Project)

Deep Earth Celebration is a conceptual social project and series of food and art events in New York City that activates community, storytelling, and culture via community activities and workshops focused on sustainable living and creative recapturing of history and community. Film screenings, workshops, performances, talks, exhibitions, outdoor projections, gardening days, food markets, and celebratory meals make up this event that is for the people, especially those living in communities and neighborhoods with already marginalized resources and voices. Developing artists, chefs, and farmers who dedicate their lives to this line of work are collaborators in this celebratory event.

Brief
How to develop logo design, branding, illustration, website layout, merchandising, and print and social media communications for a conceptual food and arts event in New York City (that is adaptable to other cities throughout the United States) that fosters interaction and support among local farmers, chefs, restuaurants and small businesses, visual artists, performers, and community members

Demographic
Community members (all ages), farmers, chefs, artists, activists, small-business owners, restaurant-owners

Concept
Combining bold, urban colors and typography with organic textures, photography, and shapes to invite city-dwellers and farmers alike to celebrate 

Keywords
celebratory 
joyful 
bold 
urban
earth / dirt