Event Logo + Branding
Background
Event creation and brand development for Deep Earth Celebration (Masters Capstone Project)Deep Earth Celebration is a conceptual social project and series of food and art events in New York City that activates community, storytelling, and culture via community activities and workshops focused on sustainable living and creative recapturing of history and community. Film screenings, workshops, performances, talks, exhibitions, outdoor projections, gardening days, food markets, and celebratory meals make up this event that is for the people, especially those living in communities and neighborhoods with already marginalized resources and voices. Developing artists, chefs, and farmers who dedicate their lives to this line of work are collaborators in this celebratory event.
Brief
How to develop logo design, branding, illustration, website layout, merchandising, and print and social media communications for a conceptual food and arts event in New York City (that is adaptable to other cities throughout the United States) that fosters interaction and support among local farmers, chefs, restuaurants and small businesses, visual artists, performers, and community members
Demographic
Community members (all ages), farmers, chefs, artists, activists, small-business owners, restaurant-owners
Community members (all ages), farmers, chefs, artists, activists, small-business owners, restaurant-owners
Concept
Combining bold, urban colors and typography with organic textures, photography, and shapes to invite city-dwellers and farmers alike to celebrate
Combining bold, urban colors and typography with organic textures, photography, and shapes to invite city-dwellers and farmers alike to celebrate
Keywords
celebratory
joyful
bold
urban
earth / dirt
celebratory
joyful
bold
urban
earth / dirt