Background
Multifunctional gift packaging for a luxury, naturally blooming tea brand Bloom. Tea variations include lily, lavender, rosebud, marigold, and hibiscus (Masters Branding and Packaging Workshop)Brief
How to develop a logo, gift package design, and overall visual identity for Bloom that feels elegant, classic, modern, and youthful
Demographic
Young to middle-aged, feminine, tea drinkers
Young to middle-aged, feminine, tea drinkers
Concept
Combining bright, yet classic colors and typography with modern textures and packaging materials to present a brand that steeps a taste of luxury into the everyday
Combining bright, yet classic colors and typography with modern textures and packaging materials to present a brand that steeps a taste of luxury into the everyday
Keywords
elegant
natural
luxuriouselegant
natural
affordable
floral